3 Social Media Influenced Makeup Products
Discover the latest makeup and skincare products that are taking social media by storm, directly influenced by the platforms' most captivating trends. This article unpacks the viral phenomena with insights from beauty industry experts, shedding light on how social media shapes our beauty choices. From tints and lightweight foundations to minimalist skincare routines, learn what's trending and why from those who know it best.
- Tints and Lightweight Foundations Influenced by Social Media
- Skincare Products Go Viral on Social Media
- Skincare Segment Embraces Minimalist Routines
Tints and Lightweight Foundations Influenced by Social Media
One cosmetic category I think is heavily influenced by social media trends is tints/lightweight foundations. The trend of having "no makeup" and a "clean look" have driven the demand for breathable, natural-looking products. One specific product that comes to mind is the Soft Pinch Liquid Blush from Rare Beauty. This product shocked the cosmetic world because all you need to do is apply a tiny dot of the product, and it goes a long way. This not only makes it convenient but also very cost-effective. Once this product hit the shelves, influencers on TikTok and Instagram would compare the Soft Pinch Liquid Blush to other forms of blush. Influencers found that not only was the Soft Pinch Liquid Blush pigmented, but it blended very well considering you only need to apply one dot. This all ties into the brand's mission to be authentic and promote self-love. It was very effective to release a product that is very lightweight and doesn't require a lot of application. It not only ties into their brand, but also correlates to the trend of lightweight cosmetic products.
Skincare Products Go Viral on Social Media
One cosmetic category that has been significantly influenced by social media trends is skincare. Platforms like Instagram and TikTok have allowed skincare products to go viral, particularly those with unique ingredients or claims that resonate with audiences looking for solutions to specific skin concerns. A prime example is The Ordinary's line of products, especially their Hyaluronic Acid Serum.
The Ordinary's rise to popularity can largely be attributed to social media influencers and skincare enthusiasts who shared their results and reviews online, creating a buzz around the brand. The transparency around ingredient lists and the brand's affordability made it particularly appealing to consumers, and social media helped spread the word quickly.
In terms of effectiveness, I find that The Ordinary Hyaluronic Acid Serum is highly effective for hydration, as hyaluronic acid is a well-known, deeply moisturizing ingredient that can help plump and hydrate the skin. For those looking for budget-friendly skincare solutions, this product, along with others from the brand, shows how social media can both drive trends and provide valuable insights for consumers when choosing products.
Skincare Segment Embraces Minimalist Routines
The skincare segment has been notably impacted by social media, especially with products targeting hydration and anti-aging. The Ordinary Niacinamide 10% + Zinc 1% Serum rose to fame due to its effective formulation and affordability. Influencers and enthusiasts showcased significant skin improvements on platforms like Instagram and TikTok, aligning with the "skinimalism" trend that promotes minimalist routines with effective products.
